[6] Alalwan, A.A., Rana, N.P., Dwivedi, Y.K., Algharabat, R. (2017) Social media in marketing: a review and analysis of the existing literature, Telematics and Informatics, 34(7) , 1177-1190.
[7] Shawky, S., Kubacki, K., Dietrich, T., Weaven, S. (2020) A dynamic framework for managing customer engagement on social media. Journal of Business Research, 121, 567-577.
[8] Djafarova, E., Bowes, T. (2021) Instagram made me buy it: generation z impulse purchases in fashion industry. Journal of Retailing and Consumer Services, 59, 0969-6989.
[9] Roncha, A., Thomas, N.R. (2016) How T2MS¶ ³2ne day without shoes´ campaign brings stake- holders together and co-creates value for the brand using instagram as a platform. Journal of Fashion Marketing and Management, 20(3), 300-321.
[10] Boerman, S.C. (2020) The effects of the standardized instagram disclosure for micro- and meso- influencers. Computers in Human Behavior, 103, 199-207.
[11] Veirman, M.D., Cauberghe, V., Hudders, L. (2017) Marketing through Instagram influencers: The impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798-828.
[12] Green, D.D., Martinez, R., Kadja, A., Evenson, L. (2018) In a world of social media: a case study analysis of Instagram. American Research Journal of Business and Management, 4(1), 1-8.
[13] Lin, R.H., Jan, C., Chuang, C.L. (2019) Influencer marketing on Instagram. International Journal of Innovation in Management, 7(1), 33-41.
[14] Ki, C.W.C., Cuevas, L.M., Chong, S.M., Lim, H. (2020) Influencer marketing: social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. Journal of Retailing and Consumer Services, 55, 102133.
[15] Ho, J.Y.C., Dempsey, M. (2010) Viral marketing: motivations to forward online content. Journal of Business Research, 63(9-10), 1000-1006.
[16] Hou, R., Wu, J., Du, H.S. (2017) Customer social network affects marketing strategy: a simulation analysis based on competitive diffusion model. Physica A: Statistical Mechanics and its Application, 469, 644-653.
[17] Primasiwi, C., Irawan, M.I., Ambarwati, R. (2021) Key performance indicators for influencer marketing on Instagram. 2nd International Conference on Business and Management of Technology, 175, 154-163.
[18] Argyris, Y.A., Wang, Z., Kim, Y., Yin, Z.h. (2020) The effects of visual congruence on increasing consumers' brand engagement: an empirical investigation of influencer marketing on Instagram using deep-learning algorithms for automatic image classification. Computers in Human Behavior, 112, 106443.
[19] Bakker, D. (2018) Conceptualising influencer marketing. Journal of emerging trends in marketing and management, 1(1), 79-87.
[20] Pick, M. (2020) Psychological ownership in social media influencer marketing. European Business Review, 33(1), https://doi.org/10.1108/EBR-08-2019-0165.
[21] Salminen, K. (2018) Creating influencer marketing campaign in social media. TALLINN UNIVER- SITY OF TECHNOLOGY.
[22] Stankovic, M., Stevic, Z., Das, D.K., Subotic, M., Pamucar, D. (2020) A new fuzzy MARCOS method for road traffic risk analysis. Mathematics, 8(3), 457.
[23] Hwang, Ch.L., Yoon, K. (2011) Multiple Attribute Decision Making: Methods and Applications. Lecture Notes in Economics and Mathematical Systems (LNE, volume 186).
[24] Chen, S.J., Hwang C.L. (1992) Fuzzy Multiple Attribute Decision Making Methods and Applications. Berlin; New York: Springer-Verlag.
[25] Kahraman, C., Cebeci, U., Ulukan, Z. (2003) Multi-Criteria supplier selection using fuzzy AHP. Logistics Information Management, 16(6), 382-394.
[26] Bi.yi.kozkan, G., Cif9i, G. (2012) A novel hybrid MCDM approach based on fuzzy DEMATEL, fuzzy ANP and fuzzy TOPSIS to evaluate green suppliers. Expert Systems with Applications, 39(3), 3000-3011.
[27] Sun, C.C. (2010) Performance evaluation model by integrating fuzzy AHP and fuzzy TOPSIS methods. Expert Systems with Applications, 2010, 37(12), 7745-7755.
[28] Stevic, Z., Pamucar, D., Puska, A., Chatterjee, P. (2020) Sustainable supplier selection in health- care industries using a new MCDM method: Measurement of alternatives and ranking according to Compromise solution (MARCOS). Computers & Industrial Engineering, 140, 106231.
[29] Trung, D.D. (2022) Multi-criteria decision making under the MARCOS method and the weighting methods: applied to milling, grinding and turning processes. Manufacturing Rev., 9.
[30] Badi, I., Pamucar, D. (2020) Supplier selection for steelmaking company by using combined Grey- MARCOS methods, Decision Making: Applications in Management and Engineering, 3.
[31] Ecer, F., Pamucar, D. (2021). MARCOS technique under intuitionistic fuzzy environment for determining the COVID-19 pandemic performance of insurance companies in terms of healthcare ser- vices. Applied Soft Computing, 104, 107199.
[32] Cotter, K. (2018) Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram. New Media & Society, 21, 895-913.
[33] Lim, X.J., Radzol, A.M., Cheah, J., Wong, M.W. (2017) The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36.
[34] Casal6, L.V., Flavian, C., Sanchez, S.I. (2020) Influencers on Instagram: antecedents and consequences of opinion leadership. Journal of Business Research, 117, 510-519.
[35] Jin, S.V., Muqaddam, A., Ryu, E. (2019) Instafamous and social media influencer Marketing. Marketing Intelligence & Planning, 37(5), 567-579.
[36] Lee, S., Kim, E. (2020) Influencer marketing on Instagram: how sponsorship disclosure, influencer credibility and brand credibility impact the effectiveness of Instagram promotional post. Journal of Global Fashion Marketing, 11(3), 232-249.
